There was a test done by Mr. Earp where he presented his findings to the British Psychological Society in Glasgow. In his findings it generally showed how that seeing a no smoking sign actually kicks in your nicotine craving and actually makes you want to smoke more while knowing that you can't. If you have a chronically positive attitude towards smoking these signs will most likely boost your craving by reminding you of smoking and getting that thought into your head. I is like telling you to not think of a pink elephant, but the thing you think of is a pink elephant.
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